IARJ

Penguatan Ekonomi Pengusaha Kecil Berbasis Sosial

Published

on

PENGUATAN EKONOMI PENGUSAHA KECIL BERBASIS SOSIAL

Nurdiono
Universitas Lampung
Junaidi
Universitas Teknologi Yogyakarta

ABSTRACT

This paper aims to describe a model of social based economics reinforcement for small entrepreneurs. The idea emerges from the author’s sense of concern when looking at the phenomena in which many small entrepreneurs raised their capital from moneylenders. The author tries to offer a model of small entrepreneur capital strengthening, where the model of this capital reinforcement is offered without interest and without collateral. Besides, this model is developed by promoting social values of society, namely mutual aid, and upholding society’s integrity. The model of small entrepreneur capital strengthening is named NJ model. This model is developed with a simple concept namely interpersonal marketing. Interpersonal marketing is a simple marketing model that relies on the distribution of information from a person to other persons. This model has been applied in Bantul Regency and Sleman Regency of Yogyakarta Special Region since March 25, 2012. Furthermore, NJ model is expected to have contributions in strengthening the economy of small entrepreneurs in Indonesia.

IARJ Volume 3 Nomor 2 Nurdiono & Junaidi

Seberapa menarik informasi ini?

Rerata rating / 5. Jumlah vote:


Pemilik: Dr. Priyo Sajarwo Y., M.Si., CA., Akt.


Direktur: Dr. Junaidi, M.Si., CA., Ak., CSRS


Mitra Bestari

  1. Prof. Dr. Abdul Halim, MBA., Akt. (Universitas Gadjah Mada)
  2. Prof. Dr. Gudono, MBA., Akt. (Universitas Gadjah Mada)
  3. Dr. Meinarni Asnawi, M.Si., Akt. (Universitas Cenderawasih )
  4. Dr. Luciana Spica Almilia, M.Si. Akt., CMA., CFA.(STIE Perbanas Surabaya)
  5. Dr. Syukriy Abdullah, M.Si., Akt. (Universitas Syiah Kuala)
  6. Dr. Negina Kencono Putri, M.Si., Akt. (Universitas Jendral Soedirman)
  7. Dr. (cand.)Icuk Rangga Bawono, M.Si., MH., Akt., CA. (Universitas Jendral Soedirman)
  8. Dr. (cand.) Yavida Nurim, M.Si. Akt.(Universitas Janabadra)
  9. Dr. Sri Suryaningsum, M.Si., Akt. (UPN Veteran Yogyakarta)
  10. Dr. I Made Narsa, M.Si., Akt., CMA. (Universitas Airlangga)
  11. Dr. (cand.) Denies Priantinah, M.Si., Akt., CA, (Universitas Negeri Yogyakarta)
  12. Dr. Susi Dwimulyani, MM. Akt. (Universitas Trisakti)
  13. Dr. Khomsiyah, M.Si., Akt. (Universitas Trisakti
  14. Dr. Rahmat Febrianto, M.Si. Akt. (Universitas Andalas)
  15. Dr. Atika Jauharia Hatta, M.Si., Akt. (STIE YKPN)
  16. Yuliansyah, M.S.A., Ph.D, Akt, CA (Universitas Lampung)
  17. Dr. Efraim Ferdinan Giri, M.Si., Akt.(STIE YKPN)